The Project

 

Personal Branding

 

The Brand: Real Estate Agency within the Ray White Group. Ray White Paddington has been a top performing office for many years. The RWP Team deliver exceptional levels of knowledge and skills to help maximise the value of their clients’ properties.

The Brief: Develop a personal brand for RW Paddington as an agency within the Ray White Group to distinguish it within the market whilst ensuring that it is still inline with Ray White’s own brand guidelines.

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