Studio Blackardt executed a comprehensive three-month SEO strategy and paid advertising campaign, partnering with a local PR agency to ensure strategic alignment. An omnichannel approach provided consistent messaging across various client touchpoints.

A combination of paid campaigns and SEO integrated effectively over three months has driven traffic to the landing page, resulting in 38 leads for the business. Local SEO helped direct traffic to the Google Business listing, which in turn increased visits to the website. On-page SEO improved Windsor Health Quarter’s visibility on Google, ensuring that anyone searching for the brand name and its keywords could find the website link and relevant information on the first page of Google.

The landing page we designed and developed for the brand allowed us to tell a compelling story and strategically place specific calls to action to guide users toward downloading the brochure and submitting an enquiry form. During the development process, we applied UX/UI principles to optimise lead generation, minimising friction wherever possible and positioning call-to-action buttons at crucial interaction points. We utilised contrast and whitespace to draw attention, along with alignment, repetition, and hierarchy. The website acted as the final component of the marketing ecosystem, with all elements functioning seamlessly together to provide a consistent experience while serving slightly different purposes.